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Export orders are exploding! "Made in Yiwu" during the European Championship

With the passionate start of the 2024 UEFA European Championship, businesses in Zhejiang Yiwu International Trade City are also seizing the business opportunities of the European Championship, and foreign trade and domestic sales are working together.

The overseas orders for European Cup related products are very popular

Mr. Wen has been operating jerseys in Yiwu for nearly 20 years and has accumulated rich experience in various large-scale sports events. He is very good at competing with events to save time. He also received a lot of orders for this year's European Championship, and he showed off a second order from a German client.

Due to its innovative style and design, Mr. Wen's jersey is quite popular. More than 300000 jerseys have already been shipped to Europe before the competition even began.

On the other hand, Manager Wu, who sells football, is also busy delivering goods to customers. Manager Wu stated that there is a cabinet of goods in his warehouse that needs to be shipped to France, and another Spanish customer has returned the order, which is expected to be shipped on July 1st.

The overseas orders for European Cup related products are very popular. A freight forwarding company in Yiwu stated that the transportation of European Cup related products is mainly concentrated from the end of March to April. Among them, orders from European countries account for about 80%.

The person in charge of a certain freight forwarding company stated that there should be 50-60 containers in a month during this period, an increase of four to five times year-on-year (the same period last year).

Foreign trade and domestic sales are thriving together

According to some business owners, starting from early June, the sales of European Cup related products have shifted from foreign trade to domestic sales, and major domestic e-commerce platforms still focus on individual orders and retail. In addition to football series products, toys with sound and light have become indispensable props for watching the European Cup, and three-stage horns, foam sticks and hand bells have also become popular peripheral products of the European Cup.

At a company that specializes in party supplies, the staff stated that the product link is the latest popular product in the store: football sets. The business owner introduced that since early June, the order volume of domestic European Cup related products has continued to increase.

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